Things having been moving at a snail pace. Daytime gig taking up too much of spare time. Or more like I don't see enough dollar signs yet with the startup.
Began work on basic stuff while waiting for imported materials to arrive for limited production.
1. Administrative stuff - bank accounts, shipping, tax ids etc. Haven't made any sales yet but local and fed tax authorities already calling.
2. Created new brand for clothing line
3. Signed up with logo development co, logoworks. Should have completed logo in a week.
4. Working with California Designer to create 2 new prototypes
5. Talking to web developers for ecommerce site development, apparently this is their "xmas season so its taking 60-90days to complete orders.
6. In parallel, Setting up a photoshoot
7. Working with a Fashion photographer and modelling agency( I want an upscale image for the line)
I'm now operating in the world of the beautiful people models, exotic locations, swag. Only need to start making money to complete the picture.
Seriously, I'm more concerned with developing a print brochure first while my journey men ecommerce developers get there act together. The brochure can help tell the story when I meet with potential JV partners in the next few weeks.
The goal is to set up an International JV with manufacturing done in our target local market. This retail play is all about emerging markets and the aspirations of the emerging middle class. Its not about opening the 1 millionth ecommerce retail store. If we operate only as a US based e-tailer, I don't see how we can rise above the many mom and pop operations out here. Basically this wouldn't be worth doing.
To be successful we have to get serious buy-in to operate on the scale that will allow us to operate in and target emerging market customers.
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3 comments:
HI there fellow Entrepreneur,
I am also a Fashion Designer working on launching a clothing line that utilizes the vast resources in Africa, and based here in the U.S. Please contact if you would like to collaborate on ideas.
Kahindo
kmate@hotmail.com
Kahindo,
Thanks for reaching out. Good luck with your efforts. I'll definitely reach out once we get to market.
Salt Merchant
Hi fellow African Entreprenuer,
Kudo on you on your efforts, I am three years into my small biz and what a roller coaster. We broke even in the second year. Lessons we have learned was we should have arranged finances along side writing a biz plan...However stay on top of the small dull details.
I am looking to network with other African Entreprenuers
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